Public Relations

PR & marketing: the tools to enhance a brand

A member of our team has just taken delivery of an item from Boden womenswear. Contained within the package was a single sheet of the Boden current marketing messages. Masterly. Since Boden started up in the nineties, Johnnie Boden has consistently refreshed his company’s profile, mostly with success, and never so than with this latest marketing. […]

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2017. Time to get a grip on your PR

I am the sort of person who always likes to get a grip. I am not a fan of drifting along hoping that everything will turn out for the best. PR, however, is a ‘slow burn’ activity, building over many weeks and months with the results only apparent long after the hard work has been

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#FakeNews. How do you get your message across to an increasingly distrustful public?

Most people have always been aware that what you read in the papers, see on TV or social media may not be 100% accurate. Anything that has been edited, re-written or re-presented will be coloured by the viewpoint of the person doing the editing – whether consciously or unconsciously. It may be a simple case

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Happy Birthday to us! 20 years of distinctive PR in Cambridge

As we head into our 21st year as a PR consultancy, I find myself reflecting on why we have lasted so long as an independent consultancy when the industry norm is to burn brightly for a few years and then fade away, change ownership and personnel, or be absorbed into a larger concern. Phillips Profile

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Phillips Profile reunion at 17 years

19 years of PR and counting

Any work undertaken for a client by an agency is only as good as the agency team. Since opening our office door in Cambridge in 1996, our existence over 19 years later is testament to the consistent quality of the team. During those years of riding the roller coaster that is business, with all its

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PR is everywhere

Please remember: PR is not left in the office when the doors close at the end of the day. Reputation management needs to be a constant concern. I am currently sitting on the train, listening with great interest to the conversations of other passengers. It is amazing the information people are happy to loudly impart

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PRing Advertisements

It has always been argued that PR and advertising are two very different things. The recent phenomenon of Christmas adverts has meant, however, that the two are becoming closer aligned. The hype around John Lewis’ 2015 Christmas advert was up and running long before the advert itself. I have still not actually seen the advert

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