You spotted it straight away, didn’t you? Whatever I say now has lost credibility. Except that on this occasion, the typo was intentional. It just proves, however, quite how vital proof reading can be. It is a much under-valued skill – until something goes wrong. Errors online can be changed quickly and easily; although the […]
The proof of the puding Read More »
‘Special Offer. Huge reduction. Once in a lifetime chance. Act Now!’ We have seen it a thousand times in all areas of our business and personal lives, but are ‘sales’ all they are cracked up to be? Could agreeing to buy a discounted product or service do more harm than good for your business profile?
Why ‘sales’ are not a great deal for your PR Read More »
Ah, trust. As any counsellor will tell you, trust is key in any relationship. And it is vital when building relationships with editors and journalists. They need to be sure that the information you give them is accurate, truthful and not twisted into misrepresentation – their own reputations are bound up in the quality of
Trust me……I’m a PR professional Read More »
This is our unofficial company motto and it has stood us in good stead over the years. We all make assumptions: assuming it won’t rain because the weather forecast said it wouldn’t or in my case, assuming that it will rain because I have just washed my hair and I have neither a jacket nor
I am the sort of person who always likes to get a grip. I am not a fan of drifting along hoping that everything will turn out for the best. PR, however, is a ‘slow burn’ activity, building over many weeks and months with the results only apparent long after the hard work has been
2017. Time to get a grip on your PR Read More »
Generally we like to remain quiet about ourselves; our focus is always on our clients. However, winning the CIPR Silver Award in the Community Relations Category for our work on Nuffield Health, Cambridge Hospital deserves a little toast, or two.
CIPR PRide Award 2015 to Phillips Profile Read More »
Social Media is changing the parameters of PR. I recently received news linked to a major national newspaper. It was strictly embargoed so that nothing could be released prior to it appearing in the Sunday edition. Perfectly normal practice. What surprised me, however, was that it then stated that it was fine to mention the
We are always pleased when we are contacted by those considering a career in PR to ask our advice, to discuss our experiences, and the reality of a life in PR. Often these people fall into two camps: The first group talk about ‘understanding a clients’ business at all levels, from all angles’, producing ‘targeted
Public Relations or Promotion? It’s not just about the Fizz Read More »
This week is National Blood Week, and the NHS Blood and Transplant have launched a campaign to get more people to give blood. New donors are needed to the tune of 204,000 so we urge people to come forward and donate as soon as they can. You won’t miss it when you give it; but patients
Phillips Pr file is supp rting the #missingtype c mp ign. Read More »
There are moments in public life when the Public Relations shield drops down and the person is fully revealed. Last night we saw Ed Miliband in defeat, stripped of the panoply of pre-election paraphernalia. Whatever our political leanings, no one should kick a decent man when he is down, which goes for Nick Clegg too.
A non-political broadcast Read More »
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