Planning and strategy

Why ‘sales’ are not a great deal for your PR

‘Special Offer. Huge reduction. Once in a lifetime chance. Act Now!’ We have seen it a thousand times in all areas of our business and personal lives, but are ‘sales’ all they are cracked up to be?  Could agreeing to buy a discounted product or service do more harm than good for your business profile?

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Assume nothing!

This is our unofficial company motto and it has stood us in good stead over the years. We all make assumptions: assuming it won’t rain because the weather forecast said it wouldn’t or in my case, assuming that it will rain because I have just washed my hair and I have neither a jacket nor

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Who are you?

No, this isn’t a random reference to The Who, but rather a serious question that every organisation should ask themselves about their profile. I’ve been attending a number of networking events recently. There’s nothing concentrates the mind so well, early in the morning, as having to introduce yourself and your company, over and over again.

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PR & marketing: the tools to enhance a brand

A member of our team has just taken delivery of an item from Boden womenswear. Contained within the package was a single sheet of the Boden current marketing messages. Masterly. Since Boden started up in the nineties, Johnnie Boden has consistently refreshed his company’s profile, mostly with success, and never so than with this latest marketing.

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2017. Time to get a grip on your PR

I am the sort of person who always likes to get a grip. I am not a fan of drifting along hoping that everything will turn out for the best. PR, however, is a ‘slow burn’ activity, building over many weeks and months with the results only apparent long after the hard work has been

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Happy Birthday to us! 20 years of distinctive PR in Cambridge

As we head into our 21st year as a PR consultancy, I find myself reflecting on why we have lasted so long as an independent consultancy when the industry norm is to burn brightly for a few years and then fade away, change ownership and personnel, or be absorbed into a larger concern. Phillips Profile

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Phillips Profile reunion at 17 years

19 years of PR and counting

Any work undertaken for a client by an agency is only as good as the agency team. Since opening our office door in Cambridge in 1996, our existence over 19 years later is testament to the consistent quality of the team. During those years of riding the roller coaster that is business, with all its

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