‘Special Offer. Huge reduction. Once in a lifetime chance. Act Now!’ We have seen it a thousand times in all areas of our business and personal lives, but are ‘sales’ all they are cracked up to be? Could agreeing to buy a discounted product or service do more harm than good for your business profile? […]
Why ‘sales’ are not a great deal for your PR Read More »
This is our unofficial company motto and it has stood us in good stead over the years. We all make assumptions: assuming it won’t rain because the weather forecast said it wouldn’t or in my case, assuming that it will rain because I have just washed my hair and I have neither a jacket nor
A member of our team has just taken delivery of an item from Boden womenswear. Contained within the package was a single sheet of the Boden current marketing messages. Masterly. Since Boden started up in the nineties, Johnnie Boden has consistently refreshed his company’s profile, mostly with success, and never so than with this latest marketing.
PR & marketing: the tools to enhance a brand Read More »
I am the sort of person who always likes to get a grip. I am not a fan of drifting along hoping that everything will turn out for the best. PR, however, is a ‘slow burn’ activity, building over many weeks and months with the results only apparent long after the hard work has been
2017. Time to get a grip on your PR Read More »
This week is National Blood Week, and the NHS Blood and Transplant have launched a campaign to get more people to give blood. New donors are needed to the tune of 204,000 so we urge people to come forward and donate as soon as they can. You won’t miss it when you give it; but patients
Phillips Pr file is supp rting the #missingtype c mp ign. Read More »
Little details matter. For example, AIM Altitude produced a stunning concept bar and galley for its industry’s flagship exhibition. The bar and galley configuration was designed, engineered and built, by AIM Altitude’s own team of highly skilled craftsmen and women, to be able to feature in a commercial aircraft cabin. The interior allowed visitors to
I would like to make a small point Read More »
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