Profile definition and development

Finding your voice

You have an impressive marketing programme which matches clear corporate objectives; you are active on Facebook, Instagram, and Twitter; you are in regular contact with journalists; and you run numerous stakeholder events every year. But have you lost your voice? Amidst all the distractions of managing a multi-disciplinary communications programme, it’s essential to hold on […]

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Why ‘sales’ are not a great deal for your PR

‘Special Offer. Huge reduction. Once in a lifetime chance. Act Now!’ We have seen it a thousand times in all areas of our business and personal lives, but are ‘sales’ all they are cracked up to be?  Could agreeing to buy a discounted product or service do more harm than good for your business profile?

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Trust me……I’m a PR professional

Ah, trust. As any counsellor will tell you, trust is key in any relationship. And it is vital when building relationships with editors and journalists. They need to be sure that the information you give them is accurate, truthful and not twisted into misrepresentation – their own reputations are bound up in the quality of

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Assume nothing!

This is our unofficial company motto and it has stood us in good stead over the years. We all make assumptions: assuming it won’t rain because the weather forecast said it wouldn’t or in my case, assuming that it will rain because I have just washed my hair and I have neither a jacket nor

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Who are you?

No, this isn’t a random reference to The Who, but rather a serious question that every organisation should ask themselves about their profile. I’ve been attending a number of networking events recently. There’s nothing concentrates the mind so well, early in the morning, as having to introduce yourself and your company, over and over again.

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PR & marketing: the tools to enhance a brand

A member of our team has just taken delivery of an item from Boden womenswear. Contained within the package was a single sheet of the Boden current marketing messages. Masterly. Since Boden started up in the nineties, Johnnie Boden has consistently refreshed his company’s profile, mostly with success, and never so than with this latest marketing.

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2017. Time to get a grip on your PR

I am the sort of person who always likes to get a grip. I am not a fan of drifting along hoping that everything will turn out for the best. PR, however, is a ‘slow burn’ activity, building over many weeks and months with the results only apparent long after the hard work has been

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Happy Birthday to us! 20 years of distinctive PR in Cambridge

As we head into our 21st year as a PR consultancy, I find myself reflecting on why we have lasted so long as an independent consultancy when the industry norm is to burn brightly for a few years and then fade away, change ownership and personnel, or be absorbed into a larger concern. Phillips Profile

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