It has always been argued that PR and advertising are two very different things. The recent phenomenon of Christmas adverts has meant, however, that the two are becoming closer aligned. The hype around John Lewis’ 2015 Christmas advert was up and running long before the advert itself. I have still not actually seen the advert […]
PRing Advertisements Read More »
Generally we like to remain quiet about ourselves; our focus is always on our clients. However, winning the CIPR Silver Award in the Community Relations Category for our work on Nuffield Health, Cambridge Hospital deserves a little toast, or two.
CIPR PRide Award 2015 to Phillips Profile Read More »
Social Media is changing the parameters of PR. I recently received news linked to a major national newspaper. It was strictly embargoed so that nothing could be released prior to it appearing in the Sunday edition. Perfectly normal practice. What surprised me, however, was that it then stated that it was fine to mention the
We are always pleased when we are contacted by those considering a career in PR to ask our advice, to discuss our experiences, and the reality of a life in PR. Often these people fall into two camps: The first group talk about ‘understanding a clients’ business at all levels, from all angles’, producing ‘targeted
Public Relations or Promotion? It’s not just about the Fizz Read More »
This week is National Blood Week, and the NHS Blood and Transplant have launched a campaign to get more people to give blood. New donors are needed to the tune of 204,000 so we urge people to come forward and donate as soon as they can. You won’t miss it when you give it; but patients
Phillips Pr file is supp rting the #missingtype c mp ign. Read More »
Little details matter. For example, AIM Altitude produced a stunning concept bar and galley for its industry’s flagship exhibition. The bar and galley configuration was designed, engineered and built, by AIM Altitude’s own team of highly skilled craftsmen and women, to be able to feature in a commercial aircraft cabin. The interior allowed visitors to
I would like to make a small point Read More »
Sometimes the best relationships are those that give you what you actually need not what you asked for. Of course a relationship has to be trusted before you can ignore the words your client has spoken, and instead go with the gut instinct that tells you exactly what they need. Reading between the lines is
Getting what your PR needs, not what you ask for Read More »
Our local Waitrose is undergoing a major refurbishment. Given that it is squeezed in between homes and businesses in an historic town with virtually no room for manoeuvre, this was never going to be an easy task. Customers are facing a scaled-down temporary store, ongoing works, carpark closures and general construction chaos. You would expect
Engaging your PR team early reaps the best rewards Read More »
Residents of Lymm in Cheshire are apparently up in arms after the Waitrose they expected, turned out to be a Netto. As part of a new retail development, the villagers of historic Lymm were promised a luxury supermarket and had believed they were soon to be shopping in the likes of Waitrose, Marks and Spencer
Netto nimbys – not all surprises are good surprises Read More »
Phillips Profile is once again sending digital Christmas cards and making a donation to charity. Our support this year goes to Rowan, a Cambridge City based charity and arts centre that brings together artists and people with learning disabilities in the production of fine artwork and crafts. Rowan provides opportunities for self-expression and creative exploration. Creating
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