You have an impressive marketing programme which matches clear corporate objectives; you are active on Facebook, Instagram, and Twitter; you are in regular contact with journalists; and you run numerous stakeholder events every year. But have you lost your voice? Amidst all the distractions of managing a multi-disciplinary communications programme, it’s essential to hold on […]
Finding your voice Read More »
Ah, trust. As any counsellor will tell you, trust is key in any relationship. And it is vital when building relationships with editors and journalists. They need to be sure that the information you give them is accurate, truthful and not twisted into misrepresentation – their own reputations are bound up in the quality of
Trust me……I’m a PR professional Read More »
Being aware of the need to constantly challenge your own assumptions, can have tangible, practical benefits and result in better campaigns, more effective PR and smoothly-run events. If it can go wrong, it will go wrong. Unless you think ahead. Beware of believing that the arrangements you have made are set in stone or that
Assume nothing – part two Read More »
This is our unofficial company motto and it has stood us in good stead over the years. We all make assumptions: assuming it won’t rain because the weather forecast said it wouldn’t or in my case, assuming that it will rain because I have just washed my hair and I have neither a jacket nor
No, this isn’t a random reference to The Who, but rather a serious question that every organisation should ask themselves about their profile. I’ve been attending a number of networking events recently. There’s nothing concentrates the mind so well, early in the morning, as having to introduce yourself and your company, over and over again.
As we head into our 21st year as a PR consultancy, I find myself reflecting on why we have lasted so long as an independent consultancy when the industry norm is to burn brightly for a few years and then fade away, change ownership and personnel, or be absorbed into a larger concern. Phillips Profile
Happy Birthday to us! 20 years of distinctive PR in Cambridge Read More »
Any work undertaken for a client by an agency is only as good as the agency team. Since opening our office door in Cambridge in 1996, our existence over 19 years later is testament to the consistent quality of the team. During those years of riding the roller coaster that is business, with all its
19 years of PR and counting Read More »
Generally we like to remain quiet about ourselves; our focus is always on our clients. However, winning the CIPR Silver Award in the Community Relations Category for our work on Nuffield Health, Cambridge Hospital deserves a little toast, or two.
CIPR PRide Award 2015 to Phillips Profile Read More »
Social Media is changing the parameters of PR. I recently received news linked to a major national newspaper. It was strictly embargoed so that nothing could be released prior to it appearing in the Sunday edition. Perfectly normal practice. What surprised me, however, was that it then stated that it was fine to mention the
Little details matter. For example, AIM Altitude produced a stunning concept bar and galley for its industry’s flagship exhibition. The bar and galley configuration was designed, engineered and built, by AIM Altitude’s own team of highly skilled craftsmen and women, to be able to feature in a commercial aircraft cabin. The interior allowed visitors to
I would like to make a small point Read More »
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