Media Relations

Finding your voice

You have an impressive marketing programme which matches clear corporate objectives; you are active on Facebook, Instagram, and Twitter; you are in regular contact with journalists; and you run numerous stakeholder events every year. But have you lost your voice? Amidst all the distractions of managing a multi-disciplinary communications programme, it’s essential to hold on

Finding your voice Read More »

Why ‘sales’ are not a great deal for your PR

‘Special Offer. Huge reduction. Once in a lifetime chance. Act Now!’ We have seen it a thousand times in all areas of our business and personal lives, but are ‘sales’ all they are cracked up to be?  Could agreeing to buy a discounted product or service do more harm than good for your business profile?

Why ‘sales’ are not a great deal for your PR Read More »

Trust me……I’m a PR professional

Ah, trust. As any counsellor will tell you, trust is key in any relationship. And it is vital when building relationships with editors and journalists. They need to be sure that the information you give them is accurate, truthful and not twisted into misrepresentation – their own reputations are bound up in the quality of

Trust me……I’m a PR professional Read More »

Assume nothing!

This is our unofficial company motto and it has stood us in good stead over the years. We all make assumptions: assuming it won’t rain because the weather forecast said it wouldn’t or in my case, assuming that it will rain because I have just washed my hair and I have neither a jacket nor

Assume nothing! Read More »

2017. Time to get a grip on your PR

I am the sort of person who always likes to get a grip. I am not a fan of drifting along hoping that everything will turn out for the best. PR, however, is a ‘slow burn’ activity, building over many weeks and months with the results only apparent long after the hard work has been

2017. Time to get a grip on your PR Read More »

Happy Birthday to us! 20 years of distinctive PR in Cambridge

As we head into our 21st year as a PR consultancy, I find myself reflecting on why we have lasted so long as an independent consultancy when the industry norm is to burn brightly for a few years and then fade away, change ownership and personnel, or be absorbed into a larger concern. Phillips Profile

Happy Birthday to us! 20 years of distinctive PR in Cambridge Read More »

CIPR PRide Award 2015 to Phillips Profile

Generally we like to remain quiet about ourselves; our focus is always on our clients.  However, winning the CIPR Silver Award in the Community Relations Category for our work on Nuffield Health, Cambridge Hospital deserves a little toast, or two.

CIPR PRide Award 2015 to Phillips Profile Read More »


Social Media is changing the parameters of PR. I recently received news linked to a major national newspaper. It was strictly embargoed so that nothing could be released prior to it appearing in the Sunday edition. Perfectly normal practice. What surprised me, however, was that it then stated that it was fine to mention the

Embargoed Read More »