Louise Godfrey

What do we do? WHAT DO WE DO? Your day has started like any other, everything is ticking along nicely, then boom – a crisis lands and you panic.  It is a natural reaction to a less-than-ideal situation.  Here we look at some key strategies that should be implemented when undertaking crisis management. A crisis […]

Déjà vu anyone? So here we all are back in national lockdown. This is going to be a hard pill to swallow but no one can deny that it’s certainly in the national interest.  Case numbers are sky-rocketing and this lockdown is being framed as our ticket to have Christmas with our families.  But what

This week saw the Government announce the new three-tier lockdown system, the latest development to help control the spread of Covid-19. The tiered system sees restrictions based on whether the area that you live in is deemed medium, high or very high risk.  But what does this mean for employers and employees? Last month people

In these fluid, changeable, unprecedented times, the need for clear and effective internal communications is more important than ever. Indeed, with so many people now working from home, even the term ‘internal communications’ is taking on a new meaning. It’s not just that with a dispersed workforce there is a greater reliance on formal channels

Except that it’s not as simple as that. In fact, is sending a one-off press release ever a good idea? In general, no. You wouldn’t expect a single tweet from a Twitter account with no followers to gain much traction. Well, neither will a PR campaign that consists of a single press release (or a

Over the years of looking after client PR we have consistently emphasised that any press release or social media post should convey just one single message to its target audience if it is to be effective. All too often the impact of a client’s key message can be lost because it is delivered surrounded by

Acorns have always been important to us here at Phillips Profile. Adopted from the beginning as our logo, acorns represent potential and strength. Now with the call to plant 3 billion trees in the UK by 2050 to offset carbon emissions (https://www.telegraph.co.uk/news/2019/06/12/need-plant-3-billion-trees-save-planet-not-just-trees/), the humble acorn has even greater significance. The ambitious tree planting target means

This was our final instruction some years ago to a client well known for courtesy towards its own clients. Coffee was always served with hand-made biscuits. Our client was keen to have local residents respond positively to a development proposal and had arranged a public meeting in the village hall. Emotions were running high amongst

Right this minute, somewhere in Cambridge, local residents are up in arms, fearful of what happens next and indignant that powerful outsiders care nothing for their peace of mind. Just about every tower crane on the Cambridge horizon is a marker representing neighbourhood dismay. As the city planning department registers a continual stream of planning