We celebrated as Inky the Octopus made a ‘run’ for it when the lid of his tank was left slightly ajar at a New Zealand aquarium.
It is always good to see creativity breaking free of constraints, in PR terms this often results in the most original, successful ideas and campaigns.
Having faith in your public relations team, being open to new concepts and supporting ideas to ‘break free’ will produce the best return on your PR investment.
Go Inky!
