Most people have always been aware that what you read in the papers, see on TV or social media may not be 100% accurate. Anything that has been edited, re-written or re-presented will be coloured by the viewpoint of the person doing the editing – whether consciously or unconsciously. It may be a simple case […]
#FakeNews. How do you get your message across to an increasingly distrustful public? Read More »
As we head into our 21st year as a PR consultancy, I find myself reflecting on why we have lasted so long as an independent consultancy when the industry norm is to burn brightly for a few years and then fade away, change ownership and personnel, or be absorbed into a larger concern. Phillips Profile
Happy Birthday to us! 20 years of distinctive PR in Cambridge Read More »
We celebrated as Inky the Octopus made a ‘run’ for it when the lid of his tank was left slightly ajar at a New Zealand aquarium. It is always good to see creativity breaking free of constraints, in PR terms this often results in the most original, successful ideas and campaigns. Having faith in your
Let your PR break out of the tank Read More »
Any work undertaken for a client by an agency is only as good as the agency team. Since opening our office door in Cambridge in 1996, our existence over 19 years later is testament to the consistent quality of the team. During those years of riding the roller coaster that is business, with all its
19 years of PR and counting Read More »
Please remember: PR is not left in the office when the doors close at the end of the day. Reputation management needs to be a constant concern. I am currently sitting on the train, listening with great interest to the conversations of other passengers. It is amazing the information people are happy to loudly impart
It has always been argued that PR and advertising are two very different things. The recent phenomenon of Christmas adverts has meant, however, that the two are becoming closer aligned. The hype around John Lewis’ 2015 Christmas advert was up and running long before the advert itself. I have still not actually seen the advert
PRing Advertisements Read More »
We could not have put it better ourselves.
Who takes priority, clients or employees? Read More »
Generally we like to remain quiet about ourselves; our focus is always on our clients. However, winning the CIPR Silver Award in the Community Relations Category for our work on Nuffield Health, Cambridge Hospital deserves a little toast, or two.
CIPR PRide Award 2015 to Phillips Profile Read More »
Social Media is changing the parameters of PR. I recently received news linked to a major national newspaper. It was strictly embargoed so that nothing could be released prior to it appearing in the Sunday edition. Perfectly normal practice. What surprised me, however, was that it then stated that it was fine to mention the
We are always pleased when we are contacted by those considering a career in PR to ask our advice, to discuss our experiences, and the reality of a life in PR. Often these people fall into two camps: The first group talk about ‘understanding a clients’ business at all levels, from all angles’, producing ‘targeted
Public Relations or Promotion? It’s not just about the Fizz Read More »
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