client relationships

Happy Birthday to us! 20 years of distinctive PR in Cambridge

As we head into our 21st year as a PR consultancy, I find myself reflecting on why we have lasted so long as an independent consultancy when the industry norm is to burn brightly for a few years and then fade away, change ownership and personnel, or be absorbed into a larger concern. Phillips Profile […]

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Getting what your PR needs, not what you ask for

Sometimes the best relationships are those that give you what you actually need not what you asked for.  Of course a relationship has to be trusted before you can ignore the words your client has spoken, and instead go with the gut instinct that tells you exactly what they need.  Reading between the lines is

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