An independent health-check for your strategic PR programmes
Is your company’s PR programme ‘going through the motions’ or is it an outward demonstration of the vitality and strength of your organisation’s profile?
How to evaluate your PR activity has been a thorny issue for a long time. No matter what measure you adopt – AVE, KPIs, market research – it is often still difficult to arrive at a satisfactory and objective understanding of whether your organisation’s profile truly reflects your ethos and goals and how well that profile is being projected to your key audiences.
An external assessment can provide critical insight into how your profile and PR programme are performing for you. It can identify areas where strategic direction needs adjustment and shape future plans with constructive, tailored recommendations. Many organisations choose to change their PR consultancy to gain this fresh perspective; not always with the desired outcome.
But there is an alternative
Phillips Profile’s Strategic PR Audit offers an expert, unbiased assessment – that invaluable external perspective – which can be used to inform and add value to your programmes. It can be undertaken as a one-off service, be repeated as an annual sense-check, or be developed to provide ongoing strategic planning input in support of your current PR arrangements. The audit will be led by Margaret Phillips, who has many years of experience at a senior level developing corporate profiles and the strategies to achieve these, handling crisis management, managing media relations both nationally and internationally, from company launch to re-launch.
The audit comprises:
- Meeting with Chairman, CEO, Marketing Director
- Meeting with PR team, either in-house and/or consultancy
- Review of corporate profile, positioning and spokespeople
- Review of PR plans, coverage achieved
- Evaluation report and recommendations