Stakeholder Relations

Every company and organisation has multiple stakeholders that need to be engaged with – whether it’s trustees, shareholders, funding councils, government, customers, users, media, opinion-formers, employees or prospective customers. So, stakeholder relations must be a crucial part of the communications plan.

You need to know how you will build your relationship with each group and individual. Do you just need to keep them informed? Is it a close, active relationship that needs managing? Are they influencers that you need to persuade? Are they new contacts and you need to introduce yourselves?

Relationship management is one of Phillips Profile’s specialisms. We can help you understand who your stakeholders are and design a plan which addresses the needs of each group whilst maintaining a consistent, coherent organisation profile.

Case studies:

The Shakespeare Birthplace Trust – News story – A high profile and sensitive news story requiring careful handling

Cambridge Water Plc – Planning  – Successful planning application and community relations

The MS Research Trust  – Taking an embryo charity and growing its profile to achieve recognition of its work, and supporting its development until truly established

Stratford Town Trust – Establishing an identity

CCSF – Introducing a new charity, breaking new ground

Nuffield Health, Cambridge Hospital – Use of PR in a sensitive planning environment

The Shakespeare Birthplace Trust – Refurbishment – A co-ordinated PR campaign culminating in a major launch to a global audience