Any work undertaken for a client by an agency is only as good as the agency team.
Please remember: PR is not left in the office when the doors close at the end of the day. Reputation management needs to be a constant concern.
I am currently sitting on the train, listening with great interest to the conversations of other passengers. It is amazing the information people are happy to loudly impart in the company of assumed strangers.
Social Media is changing the parameters of PR. I recently received news linked to a major national newspaper. It was strictly embargoed so that nothing could be released prior to it appearing in the Sunday edition. Perfectly normal practice. What surprised me, however, was that it then stated that it was fine to mention the news in social media. Tweets were acceptable prior to the embargo. (more…)