AIM Altitude creates unique branding feature for EL AL Dreamliner

On its stand at AIX this year, AIM Altitude is proudly displaying the unique branding panel it created for EL AL’s 787-9 Dreamliner fleet.


The EL AL branding panel features curved diamond profiles and a distinctive, yet subtle, two-tone finish, reflecting the EL AL Business Brand through the forward cabin. The branding panels were part of a larger project where AIM Altitude engineered, certified and built front-row monuments for the Door 1 area of the EL AL Boeing aircraft.


The front-row monuments were designed to be integrated with the Recaro CL6710 business class seats and provide the footwell ottoman area, sliding tray table and IFE monument attachments. The continued style lines from the Recaro seats, running throughout the front-row monument design, provide a smooth and cohesive look.


Darren Nicholas, Lead Engineer at AIM Altitude Cabin Interiors, said: “The feature panels provide a stunning reflection of the EL AL brand values of excellence and professionalism. The seamless transition from seat to front-row monument was a vital aspect of the scheme and the successful delivery of this pioneering engineering technique has led to a trend in seat and monument integration.”


A team of four main designers from AIM Altitude worked in conjunction with the design teams from Recaro and PriestmanGoode to ensure the creative intent of all parties was met. As well as creating simple, stylish lines and a relaxing atmosphere, EL AL required a high level of finish to an interior that also had to be functional and service-friendly.


The operations team at AIM Altitude worked hard with the supply base to ensure the high level of finish could be generated in serial production. With passengers likely to be drawn to the tactile plated logo on the branding panels, for example, AIM Altitude has even ensured that it can be easily interchanged with a new logo, should any damage occur.