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When 36 blonde models in very small orange dresses turned up at the World Cup Holland versus Denmark game, Bavaria Beer hoped it might cause a stir. In fact, the resulting publicity covering the subsequent arrest of those involved has probably given the Dutch brewer more coverage than they ever thought possible. No strangers to these tactics, the same company persuaded a thousand Dutch fans to turn up to the last World Cup in orange lederhosen. Officials asked for the ‘offending items’ to be removed, leaving the fans to watch the match in their pants!

 

While such guerilla marketing may work well for an internationally-recognised beer maker, many companies prefer a more thoughtful approach to promoting their business. Regular news items and thought-leadership articles can help to place a company in front of its current and prospective clients. Local and regional coverage can help to ally the community with otherwise controversial changes. Unbiased editorial can provide a much more convincing case and at a fraction of the price of advertising.

For a distinctive and intelligent approach to
PR call 01223 846955 or email info@phillipsprofile.co.uk