Planning and Strategy

Drawing on your company’s profile, mission statement and corporate strategy, we will help you develop your PR, marketing and communications strategy and plans.

We will ensure that it is clear what marketing and PR activity is expected to achieve and why:

  • Identifying and prioritising the target audiences
  • Building in KPIs to make sure that the programmes stay on track and achieve impact
  • Mapping out activity programmes with defined objectives to deliver tangible results
  • Reviewing and evaluating constantly

Case studies:

Stratford Town Trust – Establishing an identity

CCSF – Introducing a new charity, breaking new ground

The MS Research Trust – Taking an embryo charity and growing its profile to achieve recognition of its work, and supporting its development until truly established

Woodmansterne Publications

Fitzwilliam Museum – Maintaining visitor interest and footfall during construction and closure