Media Relations

Media relations is the core activity for any PR consultancy – we do everything you would expect including:

• Identifying relevant media targets
• Building relationships with key journalists and publications
• Forward planning to achieve regular coverage
• Monitoring competitor media presence
• Drafting impactful releases, articles and features
• Organising interviews and preparing you for them
• Working with photographers to obtain high quality images
• Managing press conferences, launches, and media events
• Evaluating media coverage
• Amplifying PR campaigns through social media and marketing programmes

Case studies:

The Shakespeare Birthplace Trust – News story – A high profile and sensitive news story requiring careful handling

Cambridge Water Plc – Planning – Successful planning application and community relations

Stratford Town Trust  – Establishing an identity

The MS Research Trust – Taking an embryo charity and growing its profile to achieve recognition of its work, and supporting its development until truly established

CCSF – Introducing a new charity, breaking new ground

The Shakespeare Birthplace Trust – Refurbishment – A co-ordinated PR campaign culminating in a major launch to a global audience

Churchill College, University of Cambridge – Adding PR value to a major event

The OU – Raising awareness in local and regional media

IDS – Raising a PR profile globally