Media Relations
Media relations is the core activity for any PR consultancy – we do everything you would expect including:
- Identifying relevant media targets
- Building relationships with key journalists and publications
- Forward planning to achieve regular coverage
- Monitoring competitor media presence
- Drafting impactful releases, articles and features
- Organising interviews and preparing you for them
- Working with photographers to obtain high quality images
- Managing press conferences, launches, and media events
- Evaluating media coverage
- Amplifying PR campaigns through social media and marketing programmes
Case studies:
The Shakespeare Birthplace Trust – News story – A high profile and sensitive news story requiring careful handling
Cambridge Water Plc – Planning – Successful planning application and community relations
Stratford Town Trust – Establishing an identity
The MS Research Trust – Taking an embryo charity and growing its profile to achieve recognition of its work, and supporting its development until truly established
CCSF – Introducing a new charity, breaking new ground
The Shakespeare Birthplace Trust – Refurbishment – A co-ordinated PR campaign culminating in a major launch to a global audience
Churchill College, University of Cambridge – Adding PR value to a major event
The OU – Raising awareness in local and regional media
IDS – Raising a PR profile globally