Copywriting

Copywriting

Quality written communications are at the heart of any public relations or marketing campaign.

Case studies are a particularly important element in the marketing mix. A case study can establish the credentials of both the product and the company and show potential customers how they themselves might benefit. Developing case studies with customers creates a valuable opportunity to build mutually beneficial relationships with them, raising the profile of both organisations.

Once written, case studies can be used and re-used effectively in a number of ways:

  • Placed in the media, editors are always interested in real-life applications especially if they are accompanied by strong images. Case studies can both provide material for inclusion in features or be developed into full-length articles
  • In social media, on websites, in brochures or as stand-alone items of marketing or sales collateral
  • As part of tender submissions, tailored to meet specific requirements and highlighting aspects that meet the customer’s criteria

Case studies need to be well-written and researched to achieve maximum impact. Working on your behalf we can gather information and images, obtain a favourable customer comment and ensure that the final draft has full sign-off from your customers, and from yourselves.

Our other copywriting services include:

  • Press releases
  • Articles
  • Newsletters
  • Websites
  • Prospectuses
  • Social media
  • Advertising
  • Direct mail
  • Invitations
  • Brochures

Our team all write to the highest standards and can adapt their styles to suit the application whether that is formal corporate communications, business media articles or speaking directly to the consumer.

Our writing is accurate, intelligent, creative and persuasive.

Case studies:

Cambridge Water Plc – Planning – Successful planning application and community relations

ScriptX – Using case studies to raise awareness

The Stratford Town Trust  – Establishing an identity

The MS Research Trust  – Taking an embryo charity and growing its profile to achieve recognition of its work, and supporting its development until truly established

CCSF – Introducing a new charity, breaking new ground

Aim Altitude – Building and maintaining a PR profile

Nuffield Health, Cambridge Hospital – Use of PR in a sensitive planning environment