Content Marketing

Content Marketing

Content marketing is the strategy of giving your audiences, prospects and customers additional reasons to follow you, visit your website, consider your offering and value your expertise without directly advertising or selling to them.

Good content marketing aims to engage:

  • Identifying needs and providing solutions
  • Makes use of material that interests and captures attention
  • Demonstrates expertise
  • Builds trust
  • Uses lateral thinking to spark novel approaches
  • Can include case histories, hints and tips, blogs, podcasts, videos, newsletters, images, commentary, links to external content, and sponsorship

Case studies:

PlantGrow – Launching a new business

Cambridge Water – Communicating clearly to consumers via local and regional media