Phillips Profile Ltd has won the Silver Award in the CIPR Pride Awards 2011, category: Consumer Relations, with its project, The Churchill Rose. The Award was presented at the CIPR dinner held at Newmarket racecourse last week.
The Awards, judged nationally and presented regionally, are recognition by the PR industry of outstanding PR work achieved within a 12-month period, in this case between July 2010 and July 2011.
It is the first time Phillips Profile has entered for an award, and the three consultants concerned: Margaret Phillips, Tania Stafford and Georgina Dunlop are delighted that their first attempt has been recognised by their peers in this way.
‘We are just so pleased to have won silver and for this particular project,’ comments Margaret Phillips. ‘The idea for there to be a Churchill Rose was born out of the discovery that one did not exist. Churchill College was celebrating its 50th anniversary and we were helping to make the grand summer ball a high-profile occasion. I went looking for Churchill roses to decorate the tables, drew a blank, and suggested to the ball committee that the College might commission a rose named Churchill to highlight the College and its namesake. After that, it just – grew.’
And grew to the extent that one of the first plantings of The Churchill Rose was made by David Cameron in the garden of Number 10 in July, in the presence of Churchill’s daughter, Lady Mary Soames; Richard Beales of Peter Beales Roses who had developed the rose; and Sir David Wallace, Master of Churchill College, with Lady Wallace who had chosen the rose from the Peter Beales unnamed-rose collection.
The American Society of Churchill College is now looking to have The Churchill Rose planted in the garden of The White House. The project continues.