Suggitt Farm Services & PlantGrow

Launching a new business

Client

Steven and Sarah Suggitt, having set up two successful businesses in the farming sector, Suggitt Farm Services and SS Agri Power, for farm contract work and anaerobic digestion respectively, have now embarked on a third venture, PlantGrow Ltd.

PlantGrowTM is a completely natural fertiliser, in a liquid form for plants and a solid form for soil conditioning, which has been developed by the Suggitts especially for the horticultural market. Its official launch is in September 2016. PlantGrowTM is a break-through product in that it has been produced in the agricultural sector for use in the horticultural sector.

Type

Retainer

Services

Consultation, Copywriting, Design and print management, Exhibition management, Media Relations, Planning and strategy, Profile definition & development, Proofreading, Social media guidance, Stakeholder relations

Brief

Phillips Profile was asked to advise the client on all PR and marketing aspects of bringing the product to market, including protecting the product throughout its development and developing the branding with the designer. This involved addressing both business to business and business to consumer interests and working with the agricultural and the horticultural media to profile PlantGrowTM the product and PlantGrowTM the company.

 

Result

  • Generated considerable interest amongst professional growers from soft launch at recent major show
  • Interview/press coverage in influential regional press
  • Full launch being planned at national level at major horticultural exhibition

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