Richard Beales Garden Design & Consultancy

Launching a new business

Client

With a love of roses and gardens inherited from his family – the world-renowned rose breeders and rose growers, Peter Beales Roses – Richard Beales launched his own garden design consultancy.

Twenty gold medals at RHS Chelsea Flower Show, awarded for the quality of his stand designs over the years, have given Richard Beales a design pedigree second to none. There is a depth to his design work too, rooted as it is in horticulture.

Type

Retainer

Services

Copywriting, Core PR, Design and print management, Event management, Planning and strategy, Proofreading

Brief

  • Business to Consumer
  • Business to Trade
  • Raising the profile of Richard Beales
  • Introducing Richard Beales Garden Design & Consultancy services
  • To lanch the Diana Legacy Garden at Capel Manor Gardens

Result

  • Wide interest in both Consumer and Trade press
  • Press coverage
  • Media interest in the launch of the Diana Legacy Garden, officially opened by the family of Princess Diana
  • Requests from the UK and overseas media for interviews and contributions
  • Presence in new media channels