Peter Beales Roses, Norfolk

From start to finish working with the Phillips Profile team on both the conception and introduction of the “Churchill Rose” was a pleasure. Their professionalism and meticulous attention to detail was exemplary. All in all, a great experience and one I would highly recommend. We will definitely be using them again.

Richard Beales, Managing Director, Peter Beales Roses

Building and implementing a PR campaign

Client

Peter Beales Roses is one of the leading rose growers in the UK, whose classic roses, in rich colours, of flourishing growth and wonderful perfume are internationally renowned. An 18-times gold medallist at RHS Chelsea Flower Show, the company continues to develop new strains of roses to the delight of gardeners everywhere.

Type

Project/retainer

Services

Copywriting, Core PR, Event management

Brief

Result

  • Wide interest from newspapers and magazines pre-Chelsea
  • BBC TV and radio coverage of the launch of The Churchill Rose at Chelsea Flower Show
  • Press and magazine coverage
  • Further events surrounding the introduction of the Rose in Cambridge and plantings at Chartwell and at Number 10, Downing Street