The Grafton, Cambridge

Stakeholders communication programme for the Grafton Centre

We have used Phillips Profile to handle the PR for our re-development project and found their understanding and connections with the Cambridge media to be first rate and invaluable in dealing with sensitive issues in what can be a challenging environment.

Michael Wiseman, Centre Director of The Grafton, Cambridge

Maintaining good communication through a period of change

Client

The Grafton shopping mall in Cambridge is one of 13 such malls owned by Prudential Assurance across the UK. A high-profile centre for family shoppers it is important that Cambridge consumers are well informed of any developments that may occur and that these be explained through clear communication.

Type

Retainer

Services

Copywriting, Planning and strategy

Brief

  • Business to business and business to consumer
  • To keep stakeholders and influencers abreast of developments at
    The Grafton during an extended period of structural change
  • To achieve from them a co-operative and positive reaction

Result

  • A constructive and interested participation in discussion by retailers, local residents, city and county councillors and the local media organised through a series of meetings
  • Articles featuring The Grafton appear regularly in local press, and in interviews on local radio