Freeland Rees Roberts

Phillips Profile have been a pleasure to work with. They have brought really good ideas that we hope will not only raise our profile, but hopefully improve the way we run our practice and also improve the way we relate to our clients.

Tristan Rees Roberts, Director, Freeland Rees Roberts

To strengthen an existing profile

Client

Freeland Rees Roberts is a Cambridge-based, award-winning architectural practice whose work encompasses an unusually wide range of assignments, recognisable by the quality and elegance of their uncluttered and functional designs. The four directors and their associates are known for their intelligent solutions to problems, from the conservation of historic buildings through to ecological challenges and the latest in domestic building design.

Type

Retainer

Services

Copywriting, Core PR, Planning and strategy

Brief

  • Business to consumer; some business to business
  • To position FRR as one of the leading architectural practices in Cambridge
  • To raise awareness of the breadth of work undertaken, especially on challenging sites

Result

  • Strong and consistent editorial newspaper coverage
  • Interview-led and project-led feature articles in national and regional magazines, both to business and consumer
  • Major feature in Architect’s Journal and other professional titles
  • Profile exposure to new potential market sectors
  • The creation of a new website that accurately reflects the work of the practice