Focus Wellbeing – using the Acorns press release package

Resilience training from Focus Wellbeing gained publicity using Phillips Profile's service for new companies

“My sister suggested Phillips Profile to me and I am very happy to have listened to her. Kelly and Georgina are both incredibly helpful and personable. Experts in their chosen fields at a fraction of London prices. What’s there not to like?” Dr Guy Barbato.

Focus Wellbeing

Client

Focus Wellbeing Ltd is a unique London-based consultancy offering mental health therapy, resilience training, well-being solutions, executive coaching and focused team building events for organisations. These services can also be accessed by private individuals. All trainers are affiliated to British accrediting bodies. 

Type

Small project – Phillips Profile’s ‘Acorns Press Release Package’

Services

Media Relations, Planning and strategy, Press coverage

Brief

  • Business to business
  • To launch Focus Wellbeing Ltd as a new business to the HR and employee benefits trade media

The strategy

To implement the Acorns press release package, a simple service that does not involve extensive media relations nor commitment to a full PR programme. For small companies, just launching, where budgets are very stretched, a single, well-placed story can introduce the company to key journalists and start to build a market presence.

Result

  • Coverage in each of the selected key titles [insert links]
  • Awareness among core media
  • Links from media coverage to Focus Wellbeing Ltd’s website
  • Tweets regarding coverage and new business
  • Follow-up PR strategy proposed