Introducing a new charity, breaking new ground
The Comparative Clinical Research Foundation was set up to promote new world-class clinical research aimed at achieving a fundamental understanding of the major killer diseases in both humans and animals. Bringing together medical and veterinary researchers, the ultimate goal was to identify better treatments and cures for diseases such as cancer and genetic disorders which could then be applied for the benefit of both people and animals.
ServicesCopywriting, Crisis PR, Design and print management, Event management, Media Relations, Planning and strategy, Profile definition & development, Public affairs, Stakeholder relations
CCSF was a new charity breaking new ground, needing to establish its credentials in the fields of both medical and veterinary research, traditionally very separate scientific communities. The charity needed to define its profile; build relationships with funding bodies and the all-important research councils; attract individual donors and persuade medical and veterinary scientists of the potential benefits of working together.
Working closely with the CEO and the Chairman of the Trustees:
- Positioning the new charity with both the public and its key stakeholder audiences through developing all the communications materials including a layman’s brochure, a technical brochure, the website and exhibition panels. Detailed discussions and meetings were held with the MRC to obtain their approval of all copy, vital to the credibility of the new organisation, and to ensure the most effective communication of CCSF’s aims to its target audience.
- Organising two receptions at the House of Lords, the first to launch the charity and the second to announce its first project. This involved all aspects of event organisation from liaising with the House of Lords catering team, drafting invitation letters, researching and managing invitation lists to working with speakers on presentations, organising poster presentations and even hosting one reception when the Board of Trustees were delayed by traffic. The receptions brought together peers, MPs, research council respresentatives, researchers, medical charities and potential donors and laid the foundations for continuing future relationships.
- Conducting a media relations programme targeting both specialist medical and veterinary publications and the national media to introduce the new organisation and explain the importance of the collaborative research it was advocating and to publicise projects that received funding.
- Organising a series of seminars around the UK for doctors and vets to explore ways of working together, culminating in a conference at the Wellcome Institute in London which attracted an international audience.
- Given the potential sensitivities of animal research and concerns about avian flu at the time, preparing extensive detailed briefing as part of a crisis management plan.
- The programme led to a meeting between the Trustees and the Chief Executive of the MRC which resulted in MRC funding being awarded to CCSF.