Cambridge Water plc

Ensuring that the local message concerning the recent acquisition of Cambridge Water reassured our customers while conforming to the new owner’s corporate approach required skilful negotiation and drafting. Fortunately Phillips Profile has those skills and the local media contacts to enable all our objectives to be met.

Stephen Kay, Managing Director, Cambridge Water PLC

Communicating clearly to consumers via local and regional media

Client

Cambridge Water plc is responsible for supplying drinking water to Cambridge and the surrounding rural areas. As a vital supply centre to the community, Cambridge Water makes clear communication a priority on consumer matters and corporate affairs. It is the latter that is Phillips Profile’s responsibility.

Type

Retainer

Services

Copywriting, Core PR, Crisis PR, Design and print management, Event management, Exhibition management, Internal affairs, Planning and strategy, Proofreading

Brief

To work with the senior management team at Cambridge Water to ensure that corporate matters of importance to customers, such as the recent sale of the company, are communicated clearly through press and radio. It is important in corporate PR to judge correctly the best kind of contact, whether by press release or interview, to reach the customers. Our work for Cambridge Water also encompasses crisis PR

Result

The well thought out approach to the customers, approved by Cambridge Water and HSBC, the new owners, made clear what was happening through radio interviews and local press articles. Estimating beforehand what the customers would be anxious to know, the press release made it clear that no job cuts were planned, nor any increase in bills. The announcement of the sale was well received by reassured customers.