Communicating clearly to consumers via local and regional media

Client:

Cambridge Water plc is responsible for supplying drinking water to Cambridge and the surrounding rural areas. As a vital supply centre to the community, Cambridge Water makes clear communication a priority on consumer matters and corporate affairs. It is the latter that is Phillips Profile’s responsibility.

Type:

Retainer

Brief:

• To work with the senior management team at Cambridge Water to ensure that corporate matters of importance to customers, such as the recent sale of the company, are communicated clearly through press and radio. It is important in corporate PR to judge correctly the best kind of contact, whether by press release or interview, to reach the customers. Our work for Cambridge Water also encompasses crisis PR

Results:

• The well thought out approach to the customers, approved by Cambridge Water and HSBC, the new owners, made clear what was happening through radio interviews and local press articles. Estimating beforehand what the customers would be anxious to know, the press release made it clear that no job cuts were planned, nor any increase in bills. The announcement of the sale was well received by reassured customers.