Paving the way to major recognition in a client’s target market. Raising the client’s profile in a new market sector

Client:

GTC is an independent, successful, nationwide provider of energy/utility infrastructure to the new-build market. Innovative and forward looking, the company is looking to develop sustainable, long-term practices to enhance and better aid construction companies and builders during and beyond the period of build.

Type:

Retainer

Brief:

• To raise awareness of GTC outside its own utilities market sector through column inches in the key national journals read by GTC’s clients and prospective clients, and in the regional media

The result:

• This has been a continuing campaign seeking to turn editorial indifference into interest and coverage. Gradually, journalists are realising the impact of utilities on building timescales and budgets. Coverage has grown steadily and GTC is now becoming known as the voice of independent suppliers of utility infrastructure
• The Phillips Profile PR networking on behalf of GTC extends now beyond journalists to major names in the house-building market
• Phillips Profile has been able to advise on refreshing the GTC website

Phillips Profile has successfully raised our company profile and presence amongst our key market through targeted and strategic placement of news articles and press releases in relevant industry publications. Their enthusiasm and professionalism to work on and outside the contractual brief has proved the basis for our successful
on-going relationship."

Tom Brough, National Sales Manager, GTC