Blog

  • 2017. Time to get a grip on your PR

     

    Public Relations planning and strategy for 2017

    Public Relations planning and strategy for 2017

    I am the sort of person who always likes to get a grip. I am not a fan of drifting along hoping that everything will turn out for the best. PR, however, is a ‘slow burn’ activity, building over many weeks and months with the results only apparent long after the hard work has been done. It’s a discipline where patience is definitely a virtue, if not a prerequisite! But ‘slow burn’ does not mean that the quality of the input and the results generated are not linked. PR planning is essential.

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  • #FakeNews. How do you get your message across to an increasingly distrustful public?

    Most people have always been aware that what you read in the papers, see on TV or social media may not be 100% accurate. Anything that has been edited, re-written or re-presented will be coloured by the viewpoint of the person doing the editing – whether consciously or unconsciously. It may be a simple case of lack of space to give the full context, the selection of a soundbite that doesn’t really reflect the speaker’s argument or lack of time to research the background and check the facts. And most readers and viewers will know to make allowances for that.

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  • Happy Birthday to us! 20 years of distinctive PR in Cambridge

    As we head into our 21st year as a PR consultancy, I find myself reflecting on why we have lasted so long as an independent consultancy when the industry norm is to burn brightly for a few years and then fade away, change ownership and personnel, or be absorbed into a larger concern. Phillips Profile has avoided these fates – Margaret Phillips, the owner and founder is still very much at the helm and the team working with her has done so for years. How so?

    PR Consultant, Georgina Dunlop, with celebration drinks

    PR Consultant, Georgina Dunlop, with celebration drinks

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