A member of our team has just taken delivery of an item from Boden womenswear. Contained within the package was a single sheet of the Boden current marketing messages.
Masterly.
Since Boden started up in the nineties, Johnnie Boden has consistently refreshed his company’s profile, mostly with success, and never so than with this latest marketing. His astute awareness of changing opinion keeps Boden always one step ahead, a precious talent that renews whilst never losing sight of founding principles.
In this age of scant respect for any business that is viewed as old, and 20 years is old to many in today’s terms, the profile of Boden is right up to the minute.
Reinvention at its classiest and an object lesson to the rest of us.
