Month: June 2017

Who are you?

No, this isn’t a random reference to The Who, but rather a serious question that every organisation should ask themselves about their profile. I’ve been attending a number of networking events recently. There’s nothing concentrates the mind so well, early in the morning, as having to introduce yourself and your company, over and over again. …

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PR & marketing: the tools to enhance a brand

A member of our team has just taken delivery of an item from Boden womenswear. Contained within the package was a single sheet of the Boden current marketing messages. Masterly. Since Boden started up in the nineties, Johnnie Boden has consistently refreshed his company’s profile, mostly with success, and never so than with this latest marketing. …

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