Bonfire Night – PR success across the centuries

A group try to assassinate the King by blowing up the House of Lords. This could have been a story of disaster, of such loathing of the King, of religious hatred and of crumbling society. And yet, over four hundred years later, Britain will tonight rejoice with bonfires and fireworks. We are still treating it as a celebration, a survival story, a day of thanksgiving. What an amazing example of PR success!